Morning and evening skincare routine in my late-30’s

11 March 2026

I don’t consider myself an expert on skincare, but as with most areas of my life, I like to do my research and indulge in some slow tinkering. Over the years I’ve landed on products that really work for me, and even though skincare is SO personal, I wanted to share in case some of them might work for you! And it’s just fun to document my routine at different points in my life (here’s a post from eight years ago – only one product is still in rotation!).

So – here we go! My morning and evening skincare routine in my late-30’s.

Rise and shine! Here’s my morning routine:

1. Splash my face with water and pat dry. I’ve found there’s no need to cleanse in the morning. I’m hoping this retains more moisture in my skin!

2. Apply vitamin C serum. Vitamin C serum supposedly has antioxidant and ant-aging properties, and is supposed to give your skin a brighter, more radiant, and more even appearance. It’s one of the two products (along with retinol) it seems everyone recommends in your 30’s, and so I figured it would behoove me to try it. Even though I’ve used it for several years I’ve never really seen any positive effects from it I can isolate, but maybe it’s meant to be more of a protectant than something you see noticeable results from? I do think it gives me an extra layer of moisture, which I appreciate.

I have used many different vitamin Cs over the years — Mad Hippie, Timeless, Biossance, Barefaced — and have never really been able to tell a difference between them. I tend to try something new each time I have to restock. Whatever I’m using, I apply a few drops with my fingers and blend it in all over my face and neck, then wait for it to dry before putting on the next layer…

3. Apply sunscreen. I converted to Elta MD almost a decade ago and I predict it will be a lifelong love affair. It is not inexpensive, but to hear any skin expert talk, the absolute best thing you can do for your skin is wear sunscreen daily. I use one pump all over my face and any extra on my neck (amount shown below!). The Elta glides on smoothly, leaves no white cast, has a nice (very light) smell, and layers well under makeup. It’s also nice that it’s moisturizing enough that I don’t need to use a separate moisturizer, which helps justify the price!

I happily attribute the health of my skin at almost-40 to consistent daily sunscreen on my face since I was 20.

4. Apply deodorant. Like serums, I’ve cycled through natural deodorants over the years. I’ve used Wild for the last year or so and really like it!

5. Brush my teeth. I think doing this step at this point in the routine gives everything a chance to sink in before applying makeup. I use this toothpaste which I’ve raved about before – it actually does seem to whiten without causing pain!

6. Swipe on lip balm. Aquaphor for the win!

Time for bed! Here’s how I end the day:

1. Wash with charcoal soap. Almost a decade in, this product continues to be a slam-dunk winner for me! You cannot beat the price, and I feel like it continues to do so much to balance out my oily/dry skin. I’ve even turned John onto it! After I rinse, I’ll wipe my face all over with a clean, wet wash cloth, which serves as a gentle exfoliator. I am really weird about using an actual clean wash cloth every day, so I bought a cheap pack of 12 for $4 and just toss them in the wash with our whites!

I’ll also gently swipe my eyes with the Makeup Eraser to remove eye makeup at this point.

2. Swipe on toner with a cotton round. I was so sad to see that one of my ride-or-die products, a REN toner I’ve repurchased more than ten times, was discontinued earlier this year. It was the only thing that made a difference for the dry, flaky skin on my forehead, and I didn’t want to go back. After consulting the internet, I gave this Pixi toner a try. A month in, it seems to be working really well. I squirt a quarter-size amount onto a reusable cotton round and swipe it all over my face and neck.

3. Moisturize. This Neutrogena moisturizer was a lucky drugstore find — it’s light and sinks so effortlessly into my skin, yet is SO moisturizing and balancing. Every other day I add a drop (literally one drop!) of this tanning liquid to my moisturizer and mix them in my palm before smoothing it over my face. I find that a little more color on my face helps balance out any redness and makes it easier to wear lighter makeup.

On my body, I use the very unfancy Jergens Ultra Healing lotion, which is very moisturizing but sinks in well and doesn’t leave me greasy. In the spring, I’ll sometimes use the Saltyface tanning foam on my legs to give me a little more color.

4. Brush my teeth and swipe on more Aquaphor. Obviously :)

I’ve rounded up everything in this post right here for ease.

And that’s it! I’d love to hear the MVPs from your morning or evening skincare routine! I’m also interested in trying retinol – maybe once I turn 40 :) – so leave a note if you love yours. And I also have a beauty routine in the works if that’s of interest!

Affiliate links are used in this post!

12 Comments
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Cherith
March 12, 2026 9:15 am

I’ve also used a lot of vit c serums and am on my second or third bottle of the Avene vitamin Cg serum and I LOVE it. I think it’s made a noticeable difference in my skin. Highly recommend on the vit c front!

Aleigha
March 12, 2026 9:30 am

Love hearing someone’s skincare routine!
I started retinol this year and a tip from a skincare guru I follow: go to the derm and get a prescription for tretinoin (cream retinol). It’s a fraction of the cost of more pricy serums if you have insurance. My tube was $13, and two months in I’ve noticed a big difference in the “between my brow” lines.

Megan
March 13, 2026 2:30 pm
Reply to  Aleigha

I was just coming here to say the same thing! I’ve used drugstore retinol products, but they were generally more expensive and didn’t have near the impact. I’m a couple months into using prescription retinol and my skin texture has never been better. My $15 tube will last me at least a year! I just asked for the prescription when I went in for a skin check.

Kelly Strawberry
March 12, 2026 9:41 am

I somehow dodged teenage acne and had smooth, tan, perfect skin up until my 30s! Now I have bad skin/sun spots/rosacea/etc and I have no clue how this happened lol. My skin now seems sensitive to most things and I deal with a lot of redness due to diet/hormones/products/alcohol/etc. I’ve become a minimalist much like your list here. I only use water to wash my face. I find that spraying it with hypochlorous acid (e.g. Magic Molecule or similar, very inexpensive) is all I need and my skin doesn’t dry out and stays hydrated. I don’t wear any makeup and use Elta MD sunscreen (the best!). You have me curious about the charcoal soap. I wish I would’ve taken better care of my skin at a much younger age, but alas, hindsight is 20/20.
I tried retinol and a fairly strong rx and could tell no difference in my skin after a year. I know they say you have to be in it for the long haul but I think you know my stance on plastic surgery (when it’s done right). One facelift at 55 will go a lot further than decades of retinol use ever will so that’s my plan. :)

Kristen M
March 12, 2026 10:30 am

That Neutrogena hydra gel moisturizer is the best! They now have one with sunscreen that I just bought because I’m very on top of daily sunscreen on my face -I’m excited to try it out. I also really love the supergoop tinted glow screen to add a bit of color to my face with sunscreen built in – I don’t wear a lot of makeup so it’s pretty much just that and maybe mascara most days in the morning!

Taylor
March 12, 2026 10:55 am

My sister went to aesthetician school and she told me she trusts dermatologica brand, so I’ve been using their products this year. Highly effective and very nice. I try to keep the active ingredients low. I do a face wash a serum and a moisturizer. That’s it :-)

Victoria
March 13, 2026 3:13 pm

I’m also a minimalist. But I have been dealing with a perioral dermatitis flare up all year so far, so I cut out all actives and even sunscreen as I read the zinc can exacerbate the dermatitis. I got a sample pack of the CosRX set and I’m really liking it. So I might continue using it even when my skin settles down. I tried a really gentle retinolaldehyde product and it was quite nice but not sure I saw any results. I have very dry sensitive skin so retinol has always been a concern of mine.